Culture redefined

Location : Navsari, Gujarat
Carpet Area: 1270 Sqft
Completion year : 2017
Design team: Niel Parekh, Pooja Shah
Picture Courtesy: Ishita Sitwala (The Fishy Project)

The Cafe is intended to create a spatial narrative that marries with the brand ‘Coffee Culture’s’ ethos: imbibing the regional culture, tradition and history into each of their new outlets, which makes each one of them unique and playful.The cafe is part of a mall located in an upcoming neighbourhood of Navsari, an otherwise somber town. The Parsi community first settled in Navsari onto arriving in India and there is still a strong remnant of Parsi Culture.
The Idea was to create a space reminiscent to the Parsi community in an abstract manner. To be a timeless space, deploying elements that evoke variating responses in the users. The design here has been used as a tool for reaching a particular atmosphere rather than aiming to establish a certain type of image. The cafe is developed in two levels accommodating seating for 50 people. The ground level houses the kitchen and the brew counter along with a limited seating and the level above has varying seating for the different users. The warmth and the intimate scale of the niche on the upper level is enhanced by a graphic wall which draws a strong inspiration from the Parsi community who are joyous, playful and quirky, which inevitably has formed the base idea of making this café cheerful. In terms of overall material palette, contrast between the brutality of the metal wall covering and the softness added through wooden flooring and bright colors create a perfect balance of dynamic yet harmonious atmosphere.